Articles

Founder's Guide
7 min read

Andrew Chen on Startup Growth: Zero-to-One vs. One-to-N

When I asked Andrew Chen about “startup growth,” I immediately realized my mistake. “I think maybe we’ll use more precise terminology,” he kindly offered, before making a key clarification. “I think of startup growth in two distinct stages that require

Founder's Guide
7 min read

Why You Should (And Shouldn’t) Join a Startup

I’ve spent my entire professional career in the startup space. After a couple successes (and more than a couple failures), I’ve determined that I’m passionate about startups and it’s how I want to spend my time. It might therefore seem

Founder's Guide
8 min read

SEO Playbook for Seed Stage Startups

TL;DR The SEO playbook for seed-stage startups is different than for established companies. Young startups often lack domain authority, volume of content, and a strong social media following, all of which makes it hard to compete with large players. But