How investors evaluate startups

Raising capital is a stressful and time-consuming endeavor. Understanding investors and how they align (or misalign) to your fundraising objectives can be overwhelming.

In this guide, we discuss common misconceptions about the way investors operate and what they’re looking for in potential investments, including:

  • What makes early-stage investors different from other stages
  • Investor expectations for companies still in their infancy
  • The three buckets you’ll be evaluated on for potential investment