February 27, 2020
How To Find and Hire Your First Engineer: For Early-Stage Startups
Finding your first engineer is a challenge. Co-founder and CEO of Triplebyte, Harj Taggar shares how to determine your hiring criteria, where to look, and other key tips for hiring the right engineers for your early-stage startup in this episode of Startup Straight Talk.
February 20, 2020
How to Set Up Your Company to Hire and Retain New Parents
Being a parent and a founder means constantly judggling challenges in multiple areas. Repeat founder and platinum-selling artist Ranidu Lankage shares lessons from being a new parent and leading a startup, how companies can build a culture that's inclusive for parents, and more in this episode of Startup Straight Talk.
February 13, 2020
Building a Company Culture That Inspires Meaningful Work
Work-life balance is never a given in startups. Front CEO & co-founder Mathilde Collin shares how she uses commitments to health and family, hypnotherapy, daily journal sessions, and more to build a company culture that inspires meaningful work in this episode of Startup Straight Talk.
February 6, 2020
Founder’s Guide to the Pre-IPO Secondary Market
More and more founders are turning to secondaries as a way to sell shares in startups and work around transfer restrictions. Learn how this works and essential things to consider for secondary stock trasactions in this episode of Startup Straight Talk.
January 30, 2020
Negotiating Techniques for Startup Fundraising
All founders face the challenging task of negotiating the terms of a deal after landing that coveted term sheet. Learn essential negotiating techniques for setting the terms for your company’s rounds, from the first to the final, in this episode of Startup Straight Talk.
January 23, 2020
Investing in Sales and Marketing at Seed and Series A
A common question founders have is how and when to invest in sales and marketing. Whether it is approaching seed stage customers or defining the sales cycle, founders must make decisions that have long-term effects on their company. Learn what works and doesn't work when it comes to investing in sales and marketing from Atrium's VP of Revenue Steven Boone, who has been leading Growth for seven years across two startups.
January 16, 2020
Creating Your Startup’s Narrative and Pitch
Creating a compelling narrative is critical to your startup's success. Before creating a pitch deck and meeting with investors, founders must perfect their company's narrative and value prop. Learn how to craft a compelling 3-part narrative and deliver an effective pitch in this episode of Startup Straight Talk.
January 9, 2020
Why Founders Should Start With a Website, Not a Mobile App
Early on, founders must decide whether to build a website or mobile app. With the likes of Uber and others, it seems the world has been increasingly moving toward mobile. The fact is that building a website first offers many financial and strategic advantages. Learn why you should consider building a website first instead of an app in this episode of Startup Straight Talk.
January 2, 2020
The Founder’s Guide to Raising a Series A Venture Financing
Many founders face important decisions when raising a Series A round. However, when done correctly, fundraising is not your end goal but a tool to build a strong business and find the right long-term partners. Learn how to approach the Series A fundraising process effectively—from deciding when you are ready to raise to setting up investor meetings—in this episode of Startup Straight Talk.
December 26, 2019
Building a Sales Team From Zero to Ten
A common question founders have is how to build and scale their sales team. Sales is a vital function that requires a great level of strategic attention from the leaders of a startup. Learn when you should make your first sales, the right profiles for your first hires, when you should hire BDRs and more in this episode of Startup Straight Talk.
December 19, 2019
The Founder’s Guide to Emotions
Any founder knows that building a company comes with an inevitable rollercoaster of emotions—from the excitement of landing large customers to the fear of not being able to raise enough capital. While society often equates showing emotions with weakness, by being open about your emotions and enabling your team to do the same, founders can make a profoundly positive effect on their organization and their own professional life. Learn how you can solve the deeper problems that affect your business through bringing your emotions to work in this episode of Startup Straight Talk.
December 12, 2019
Founder’s Guide to the Investor Communications Process
Any founder who has raised capital knows that fundraising is hectic and stressful. Maintaining the momentum you need to secure favorable terms means keeping track of where you are in the process with each investor. Learn how founders can be proactive and organized about their fundraising process in this episode of Startup Straight Talk.