Startup Straight Talk

Startup Straight Talk

This podcast is a collection of our most popular blogs designed to provide advice from investors, founders, and Silicon Valley vets. You’ll hear startup advice, war stories, and best practices to help you navigate the world of entrepreneurship.

Coming in 2020, we will launch live episodes featuring interviews with heavyweights in the startup ecosystem.

We release episodes weekly. You can also gain all-access to our startup advice by signing up for our Startup Straight Talk newsletter.

Most Recent Episodes

February 27, 2020

How To Find and Hire Your First Engineer: For Early-Stage Startups

Finding your first engineer is a challenge. Co-founder and CEO of Triplebyte, Harj Taggar shares how to determine your hiring criteria, where to look, and other key tips for hiring the right engineers for your early-stage startup in this episode of Startup Straight Talk.
Play 15 min
February 20, 2020

How to Set Up Your Company to Hire and Retain New Parents

Being a parent and a founder means constantly judggling challenges in multiple areas. Repeat founder and platinum-selling artist Ranidu Lankage shares lessons from being a new parent and leading a startup, how companies can build a culture that's inclusive for parents, and more in this episode of Startup Straight Talk.
Play 11 min
February 13, 2020

Building a Company Culture That Inspires Meaningful Work

Work-life balance is never a given in startups. Front CEO & co-founder Mathilde Collin shares how she uses commitments to health and family, hypnotherapy, daily journal sessions, and more to build a company culture that inspires meaningful work in this episode of Startup Straight Talk.
Play 10 min
February 6, 2020

Founder’s Guide to the Pre-IPO Secondary Market

More and more founders are turning to secondaries as a way to sell shares in startups and work around transfer restrictions. Learn how this works and essential things to consider for secondary stock trasactions in this episode of Startup Straight Talk.
Play 6 min
January 30, 2020

Negotiating Techniques for Startup Fundraising

All founders face the challenging task of negotiating the terms of a deal after landing that coveted term sheet. Learn essential negotiating techniques for setting the terms for your company’s rounds, from the first to the final, in this episode of Startup Straight Talk.
Play 7 min
January 23, 2020

Investing in Sales and Marketing at Seed and Series A

A common question founders have is how and when to invest in sales and marketing. Whether it is approaching seed stage customers or defining the sales cycle, founders must make decisions that have long-term effects on their company. Learn what works and doesn't work when it comes to investing in sales and marketing from Atrium's VP of Revenue Steven Boone, who has been leading Growth for seven years across two startups.
Play 9 min
January 16, 2020

Creating Your Startup’s Narrative and Pitch

Creating a compelling narrative is critical to your startup's success. Before creating a pitch deck and meeting with investors, founders must perfect their company's narrative and value prop. Learn how to craft a compelling 3-part narrative and deliver an effective pitch in this episode of Startup Straight Talk.
Play 8 min
January 9, 2020

Why Founders Should Start With a Website, Not a Mobile App

Early on, founders must decide whether to build a website or mobile app. With the likes of Uber and others, it seems the world has been increasingly moving toward mobile. The fact is that building a website first offers many financial and strategic advantages. Learn why you should consider building a website first instead of an app in this episode of Startup Straight Talk.
Play 11 min
January 2, 2020

The Founder’s Guide to Raising a Series A Venture Financing

Many founders face important decisions when raising a Series A round. However, when done correctly, fundraising is not your end goal but a tool to build a strong business and find the right long-term partners. Learn how to approach the Series A fundraising process effectively—from deciding when you are ready to raise to setting up investor meetings—in this episode of Startup Straight Talk.
Play 18 min
December 26, 2019

Building a Sales Team From Zero to Ten

A common question founders have is how to build and scale their sales team. Sales is a vital function that requires a great level of strategic attention from the leaders of a startup. Learn when you should make your first sales, the right profiles for your first hires, when you should hire BDRs and more in this episode of Startup Straight Talk.
Play 10 min
December 19, 2019

The Founder’s Guide to Emotions

Any founder knows that building a company comes with an inevitable rollercoaster of emotions—from the excitement of landing large customers to the fear of not being able to raise enough capital. While society often equates showing emotions with weakness, by being open about your emotions and enabling your team to do the same, founders can make a profoundly positive effect on their organization and their own professional life. Learn how you can solve the deeper problems that affect your business through bringing your emotions to work in this episode of Startup Straight Talk.
Play 14 min
December 12, 2019

Founder’s Guide to the Investor Communications Process

Any founder who has raised capital knows that fundraising is hectic and stressful. Maintaining the momentum you need to secure favorable terms means keeping track of where you are in the process with each investor. Learn how founders can be proactive and organized about their fundraising process in this episode of Startup Straight Talk.
Play 10 min

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All content presented herein is for informational purposes only. Nothing should be construed as legal advice. Transmission and receipt of this information is not intended to create and does not constitute, an attorney-client relationship with Atrium LLP. There is no expectation of attorney-client privilege or confidentiality of anything you may communicate to us in this forum. Do not act upon any information presented without seeking professional counsel.