The vital activities that come after product development

As you’re working weeks – maybe even months – to build a product, how can you make sure it’s successful? Much of your initial success is dependent on building a solid go-to-market strategy in tandem with your product.

Hear from Atrium’s own Sahil Bhagat, Product Lead of the Client Experience team, and Lisa Ross, Head of Marketing, on how to launch a new product and build a go-to-market strategy that gains traction. They’ll discuss:

  • What a go-to-market strategy is, why you need one, and what tactics you can employ
  • Best practices on rallying stakeholders to execute on your strategy
  • Measuring success for your product launch