The vital activities that come after product development
As you’re working weeks – maybe even months – to build a product, how can you make sure it’s successful? Much of your initial success is dependent on building a solid go-to-market strategy in tandem with your product.
Hear from Atrium’s own Sahil Bhagat, Product Lead of the Client Experience team, and Lisa Ross, Head of Marketing, on how to launch a new product and build a go-to-market strategy that gains traction. They’ll discuss:
- What a go-to-market strategy is, why you need one, and what tactics you can employ
- Best practices on rallying stakeholders to execute on your strategy
- Measuring success for your product launch